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NaijaTrend

Privacy Policy

Last Updated: July 22, 2026

NaijaTrend ("we", "us", or "our") operates https://naijatrend.ng/ (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

Information You Provide

  • Contact Forms: When you use our contact form, we collect your name, email address, and message content.
  • Comments: When you leave a comment on our articles, we collect your name, email address, website (optional), and comment content.
  • Account Registration: If you register an account, we collect your username and email address.

Information Collected Automatically

  • Log Data: Your browser type, IP address, pages visited, time and date of visit, time spent on pages, and other diagnostic data.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activity. See Section 4 below for details.
  • Device Information: Information about the device you use to access our Site, including device type, operating system, and browser type.

2. How We Use Your Information

We use the information we collect to:

  • Operate, maintain, and improve our website
  • Respond to your inquiries and communications
  • Publish and manage user comments
  • Display personalised advertisements through third-party ad networks
  • Analyse website traffic and usage patterns
  • Prevent fraud and ensure the security of our Site
  • Comply with legal obligations

3. Third-Party Advertising

We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies and similar technologies to serve ads based on your prior visits to our Site and other websites. Specifically:

  • Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and/or other sites on the Internet.
  • You may opt out of personalised advertising by visiting Google Ads Settings.
  • You may also opt out of third-party vendor cookies by visiting the Network Advertising Initiative opt-out page.

Third-party ad networks may also collect information about your browsing activity across different websites to provide targeted advertisements. We do not control the data collection practices of these third parties. We encourage you to review their respective privacy policies.

4. Cookies

Cookies are small data files stored on your device. We use the following types of cookies:

  • Essential Cookies: Required for the basic functionality of the Site, such as remembering your login session.
  • Analytics Cookies: Help us understand how visitors interact with our Site by collecting and reporting information anonymously.
  • Advertising Cookies: Used by Google AdSense and other third-party advertising partners to deliver relevant advertisements and track ad campaign performance.
  • Preference Cookies: Remember your settings and choices, such as dark mode preference.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of our Site. When you first visit our Site, you will be asked to consent to the use of non-essential cookies.

5. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of every website you visit.

6. Data Security

We implement reasonable technical and organisational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law. Comment data is retained for the lifetime of the article unless you request deletion.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate personal data.
  • Deletion: Request deletion of your personal data.
  • Restriction: Request that we restrict processing of your personal data.
  • Objection: Object to the processing of your personal data for certain purposes, including direct marketing.
  • Data Portability: Request transfer of your personal data in a structured, machine-readable format.

To exercise any of these rights, please contact us at info@naijatrend.ng.

9. Nigeria Data Protection Regulation (NDPR)

In compliance with the Nigeria Data Protection Regulation (NDPR) 2019 and the Nigeria Data Protection Act (NDPA) 2023, we ensure that:

  • Personal data is collected and processed lawfully, fairly, and transparently.
  • Personal data is collected for specified, explicit, and legitimate purposes.
  • We only collect personal data that is adequate, relevant, and necessary.
  • We take reasonable steps to ensure personal data is accurate and up to date.
  • Personal data is stored securely and protected against unauthorised access.

10. Children’s Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected personal information from a child under 13, please contact us immediately at info@naijatrend.ng and we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at: